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Brand
Project
Cinema Ticket Purchase App
Summary
Cinemagic is an app that facilitates the purchase of cinema tickets in various locations, offering a complete and differentiated platform. In addition to allowing the purchase of tickets, it allows cinemas to publicize currently showing films, promotions and interactions with customers.
Responsibilities
UX/UI Design
Visual Design
Brand Design
Year
2022
Context
Cinemagic is an app aimed at all audiences, it makes it possible to buy cinema tickets in different cinemas, in addition, it has a great complete platform, aiming to deliver the best and different experience for each user.
The platform allows cinemas to promote and sell tickets for their films in letters, in addition, it allows the dissemination of promotions and actions aimed at customers.
The main objective is to connect cinemas to users and create a solution to solve users' pain points and create new business opportunities for companies.
What are the project stages?
Problem
Users do not understand and do not know how to buy cinema tickets online, in addition, current applications are confusing and do not include many cinemas in their catalogue.
Goal
The new application will allow users to buy tickets more easily, in addition, it will allow the purchase of food in advance, this has a great impact on the experience of users, who like to enjoy the cinema without stress and avoid many unnecessary processes while purchasing tickets.
The main objective is to create an application that can attract audiences of different ages and further improve the ticket reservation system.
Solution
It is believed that new interfaces for purchasing cinema tickets will enable users to purchase in a faster and more intuitive way, in addition to providing more information about the films currently showing and the nearest cinemas.
User interview
Users do not understand and do not know how to buy cinema tickets online, in addition, current applications are confusing and do not include many cinemas in their catalogue.
User interview
Understanding the user
Personas
The personas were created to help understand users, what their goals and frustrations are and how they use the product in their daily lives. Personas must be believable people, with their own stories, experiences and values.
User Journey
Information Architecture
Wireframes
Solution
The application design was shaped to reflect the simplicity and accessibility desired by users, promoting an intuitive experience. Features have been implemented to facilitate the exchange of time as a unit of value, ensuring an effective platform for exchanging products and services within the community.
Location
In addition to automatically setting the location, it allows you to select other cities where a cinema is located.
Recommendations
According to the filters applied during registration, the application will recommend films according to each user's profile.
In theaters
Allows you to view the films currently showing according to the chosen location.
News
Allows the user to read notifications and news from the cinematographic world.
Movie theaters
Displays the nearest cinemas according to location, in addition, it is possible to select the user's favorite cinemas.
Coming soon
It shows the main films that will be released soon, in addition, it is possible to see the release date.
Registration & Genres
Through this session, it is possible to register and log in users, after this step, it is possible to select their favorite genres, this will cause the films that best fit each person's profile to be displayed on the main screen. user.
Films & Cinemas
Through the film screen it is possible to view the films that are currently showing and those that will premiere in cinemas, in addition, it is possible to view the genre and users' evaluation of each film.
On the cinema screen, it is possible to view each user's favorite cinemas and also other cinemas available according to the selected location.
Film & Session
When opening the desired film, the user can view the film's details, such as: synopsis, trailer, actors and other information.
In addition, you can view the available sessions for each film, and which seats are available for the chosen session.
Payment
After selecting the session and follow-ups, the user will be redirected to the payment screen, and after that, the ticket will be generated, making it possible to consult it through the ticket screen.
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